This is the acknowledged phenomenon, epitomized by the standard axiom of buying agents that "nobody at any time obtained fired for getting IBM products". The purpose is always to have IT departments obtain computer software they know to generally be technically inferior because upper management is much more possible to recognize the brand.[citation essential]
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The above quote also illustrates how organizations sometimes describe their own products in a way that will increase customers’ FUD when it relates to competing solutions. Other examples of this seem in the following quote, all over again from the context of marketing while in the tech marketplace:
FUD has also been used in the context of cybersecurity, where companies might Forged question within the security features of competitors or emphasize the potential threats of rising technologies.
One of the messages dealt with is FUD—the fear, uncertainty and question over the Element of customer and sales man or woman alike that stifles the tactic and greeting.[nine]
You can also make a decision whether or not the prospective benefits outweigh the challenges by analyzing the investment’s risk. Furthermore, you can make a judgment about a particular asset or market by remaining skeptical of market sentiment — the overall experience or temper of market participants.
The first definition will not be in use much and it has faded into the background of the English language. The 2nd definition located its peak within the 80s when that marketing tactic was used intensely.
Furthermore, Take note that although the acronym “FUD” along with the modern perception from the phrase were popularized over the 1970s, mentions of “concern, uncertainty, and doubt” appeared in several formulations and contexts just before.
“Do your possess research,” as in investors shouldn’t rely upon the hype driving a token or its creators, but relatively Appraise for themselves the undertaking’s opportunity.
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“Some people spread FUD about Bitcoin, saying it will crash and wipe out everyone’s investments.”
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